SOFTLAB TentSOFTLAB
FROM TRADE CHAOS TO AUTOMATED CLARITY

Automating crypto trading
for everyday users

We helped a fintech startup build a powerful trading and automation platform, integrated with major exchanges, fully customizable, and designed for simplicity, speed, and scalability.

Crypto trading platform dashboard
Market orders view
Performance dashboard view
SERVICES PROVIDED

What we built

SaaS platform architecture and development

Crypto exchange integration

(Binance & MEXC APIs)

Custom bot creation, cloning,

and scheduling system

Performance-based invoicing engine

Discord and email notification system

Affiliate and referral tracking

Contest leaderboard and

gamification mechanics

Subscription-tiered access and feature control

THE OVERVIEW

Client

Our client is a Germany-based fintech startup with a mission to make crypto trading accessible for everyone. Their vision was to empower non-technical users to run bots, automate strategies, and monitor trading performance—all without writing a single line of code. The platform needed to connect seamlessly with major exchanges like Binance and MEXC, while offering advanced features for serious traders and affiliate promoters alike.

Project length

The project spanned 12 months, starting with rapid MVP development and evolving into a fully-featured crypto automation platform. We worked in agile sprints to roll out core functionality, integrations, and tiered access layers—while continuously incorporating user feedback. After the initial launch, we continued with iterative upgrades, UX enhancements, and new automation features to support scale and user growth.

Tech stack and tooling

  • .NET API Services
    Backend
  • React
    Frontend
  • SQL Server
    Database
  • Binance, MEXC, Discord Webhook, SMTP
    APIs
  • Stripe (Subscription Management)
    Payments
  • Docker
    Infrastructure
  • GitHub Actions (CI/CD)
    DevOps

Industry

  • Fintech
  • Crypto
  • Web3
  • SaaS
THE TEAM

A small, focused team with crypto expertise

This team collaborated closely with the startup's leadership to iterate quickly and deliver results across fast-changing requirements. From MVP to live production, we ensured the system remained scalable, compliant, and trader-friendly.

ROLE
CONTRIBUTION
  • Technical Lead & Backend Developer
    Led the architecture and exchange integration
  • Frontend Developer (React)
    Built responsive dashboard and bot interfaces
  • UI/UX Designer
    Crafted a user-friendly experience across workflows
  • QA Tester
    Validated performance and live trade behavior
  • Client Product Owner
    Defined product roadmap and trading logic
THE CHALLENGE

Real trades, real users,
real complexity

  • 1

    Cross-exchange automation

    The platform needed to support trading logic across both Binance and MEXC, each with different API behaviors and limitations.

  • 2

    Live trade safety & error handling

    Crypto trading is real-time and sensitive to API delays or failures. We had to build reliable fallbacks, logging, and rollback mechanisms for user safety.

  • 3

    Customizable bots and strategies

    Users wanted full control—clone, edit, schedule, and run bots under specific rules. We needed a modular, intuitive interface and engine.

  • 4

    Performance-based billing logic

    Invoicing wasn't static. We implemented a system that calculates billing dynamically, based on bot performance and user success.

  • 5

    Gamification and engagement

    To boost retention, the platform featured contests, leaderboards, and referral logic—all synchronized with backend rules.

  • 6

    Real-time notifications

    Using Discord and email, we had to notify users instantly of trade actions, contest updates, or account issues—without overwhelming them.

  • 7

    Feature gating by plan

    The SaaS model required different permissions based on subscription levels, handled securely via role-based access logic and Stripe integration.

BUILT FOR AUTOMATION, SAFETY, AND GROWTH

Code that thinks
like a trader

We designed the platform to feel powerful but simple—whether users wanted hands-off automation or fine-grained control over every trade.

Exchange integration

Real-time connection with Binance and MEXC APIs for order placement and balance sync.

Bot engine

Create, clone, schedule, and configure bots based on rules and market triggers.

Discord & email alerts

Event-driven notifications to keep users updated without checking the dashboard.

Invoicing logic

Built-in billing system that calculates fees based on trade performance.

Contest engine

Gamified bot rankings and leaderboards with automatic score tracking.

Role-based access

Secure gating of features based on subscription plan, enforced at every level.

Admin dashboard

Client-facing tools for managing users, permissions, bots, and reporting.

THE SOLUTION

Powerful automation
wrapped in simplicity

01

Admin Dashboard

Modern dashboard that allows any user to automate trading in minutes.

02

Strategy/Bot Creation

Seamless exchange integration with robust error handling.

03

Notifications

Notification triggers that work on Discord and email.

04

Contest

Gamified experience through contests and leaderboard logic.

05

Invoicing

Performance-based invoicing and Stripe-powered subscriptions.

06

Exchange Integration

Modular backend ready to expand with new exchanges or bot types.

THE IMPACT

Better performance.
Easier support.
Happier users.

Launched MVP
in under 6 months
90%+ bot execution success rate
across exchanges
Seamless onboarding of early
users with positive feedback
Fully automated performance-
based billing system
Zero critical downtime
post-deployment
Strong user retention driven by
gamification and automation

We needed a lot of moving parts to work together—bots, billing, notifications, and trading. Tent Softlab built a system that just works. It's powerful, stable, and gives us full control of the platform.

ARE YOU IN?
SOFTLAB

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team really needs

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